Anti-Pyramid Scheme Bill Will Protect Consumers and Support Entrepreneurs

Anne T. Coughlan, Polk Bros. Chair in Retailing and professor of marketing at Kellogg School of Management at Northwestern University: Hardworking men and women involved in direct selling play an important role in supporting their local economies, particularly in under-served areas. Direct selling’s economic impact on the American economy remind us of the balancing act policymakers in Washington often face when seeking to punish the bad actors while supporting the good ones. That’s why, as someone who has spent my academic career studying direct selling, I’m pleased with the careful, balanced approach that Reps. Marsha Blackburn (R-TN) and Marc Veasey (D-TX) have taken with their introduction of the Anti-Pyramid Scheme Protection Act of 2017 (H.R. 3409). It is an economically sensible bill that finally lays out clear industry definitions and requirements across the United States, which will protect consumers and support entrepreneurs. The provisions in the legislation are consistent with the content in 21 existing state laws on pyramid schemes. The bill is also consistent with past guidance by the FTC. Read more in Forbes.

Direct Selling Association

Direct Selling Association

Direct Selling Association (DSA) is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers.